SKIM named top 3 most innovative insights company in 2024
SKIM is named third most innovative insights company in Greenbook’s 2024 GRIT Business & Innovation Report
Conjoint analysis was traditionally carried out with some form of multiple regression. Nowadays the use of Hierarchical Bayesian analysis has become widespread as the golden standard, enabling fairly robust statistical models of individual respondent decision behavior to be developed.
HB can be used whenever you want to model responses/preferences on the individual level instead of on (semi-) aggregate level. This applies both for Conjoint as well as for MaxDiff responses.
SKIM is named third most innovative insights company in Greenbook’s 2024 GRIT Business & Innovation Report
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