As a front runner in the field of choice modeling and training & development partner of Sawtooth Software, global leader in conjoint software, we are proud to host 3 online workshops and 2 presentations on the latest conjoint innovations and techniques at the virtual 2020 Sawtooth Software European Conference:


Running a Conjoint Project from Start to Finish – Introductory

While theory of conjoint analysis is very important and much discussed at the Sawtooth Conference, with this workshop we want to take the practical approach and run you through the entire CBC study from start to finish.

We will go over each of the steps including data re-coding, counts, Logit, Latent Class and HB. In each of these steps we will also give you some tips and tricks on how you can get the most out of your data. How to model the data, interpret the results and what are the key things to look out for? We will discuss these and more based on a real data set and using Lighthouse Software.

Tuesday 22 Sep | 09:00 – 13:00

Jeroen Hardon,
VP Methodology & Transformation
Egle meskauskaite
Egle Meskauskaite,
Senior Analyst