Method sheet “SKIM Adaptive Choice Based Conjoint (ACBC)”
Download SKIM Adaptive Choice Based Conjoint method sheet.
Adaptive Choice-based Conjoint (ACBC) is the latest approach to preference modeling that leverages the best aspects of CBC (Choice-Based Conjoint) and ACA (Adaptive Conjoint Analysis). Different from traditional CBC, the interview process of ACBC is staged. First the research participant builds its optimal product configuration; then must-haves and unacceptables are assessed; thirdly tradeoffs are explored by systematically varying remaining product configurations.
There are a few advantages that you can benefit from when doing a Adaptive Choice-Based Conjoint analysis:
However, ACBC is more complicated to execute than standard CBC.
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Download SKIM Adaptive Choice Based Conjoint method sheet.
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