SKIM presented at The Market Research Event (TMRE) 2012, together with Boston Consulting Group & Burger King
On November 13, we co-presented with the Boston Consulting Group and Burger King at TMRE 2012. We talked about how consultants, market researchers and clients can work together, combine perspectives and add value to the process of gaining consumer insights to make impactful business decisions.
A consultant, researcher & client walk into a bar: roles and interactions between stakeholders of the consumer insights process
Tuesday November 13 – 11.15am | Data analytics & BIG data track
The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of “success” can sometimes make the process rocky and less effective. This study brings together three unfiltered views of the insights world – from a client, researcher, and consultant – providing an honest look at what we should learn from each other to make the process increasingly seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.
Mauricio Bermudez, Sr. Director, Consumer Insights at Burger King Corporation
Gabriela (Gaby) Barrios, Project Leader, Center for Consumer Insight at The Boston Consulting Group
Juan Andrés Tello, Director, Consumer Americas at SKIM
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.