Mobile penetration and eCommerce is growing by the minute, and our phones and mobile devices have become indispensable, so brands and retailers alike need to think mobile first. How to win online where shoppers fast vertical scroll on mobile & tablet and don’t want to be forced to slow down to read descriptions?
Hero Images are optimized visuals that more effectively convert shoppers and improve the overall online shopping experience, especially in smaller screen devices as they clearly show brand, format, variant and size for quick recognition.
Presented at the OmniShopper International, we shared how how Hero Images were optimized with actionable research and are now becoming a GS1 industry standard for retailers and CPG manufacturers.
Presenters:
– Patricia Dominguez, Research Manager – SKIM
– Oliver Bradley, Global eCommerce Experience Design Director – Unilever
Insights from “Mobile ready hero images” presentation
In this presentation, we talked about:
- Why it’s important to think mobile-first rather than mobile adapted
- Hero images as the most important product identification component, especially in smaller screens and how to optimize it
- How a combination of website replication and advanced choice based conjoint analytics can help you understand and predict more accurately online shopping behavior
