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Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
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How KitchenAid revealed the “end-to-end” global consumer journey
Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.
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How Edrington UK optimized its omnichannel path to purchase strategy
Learn how the distributor of premium whisky brands - The Macallan, The Famous Grouse & Jim Beam - adapted to changing shopper journeys in an already complex category
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Danone’s secret weapon for agile decision-making: Wargaming
How can a global organization improve strategic decision-making, align all stakeholders around an action plan,…
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How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
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How Unilever is driving growth opportunities with NRM
Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.
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Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
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How Nestlé is shaking up the coffee shelf with Starbucks
Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…
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How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
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Increase online conversion by reducing psychological distance
From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…
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How VodafoneZiggo optimized its portfolio by better predicting consumer choices online
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…
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The unique approach a charcoal brand used to fire up tasty product claims
Launching a premium product means convincing consumers to trade up, without driving them to the…
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