ARF Sustainability Town Hall: Product Sustainability Communications that Drive Conversion and Loyalty

At the ARF Town Hall, Resuming the Sustainability Agenda: Market Research’s Role, our Director of Sustainability Decision Behavior, David Voxlin, joined other sustainability experts from NYU Stern Center for Sustainable Business, Amazon and IRI. They discussed how the sustainability agenda has been stalled, how it can be resumed and how the market research industry plays a role.

Date: Tuesday, July 27, 2021
Time: 12:00 – 1:00 PM ET
Location: Virtual

Panel speakers:

David Voxlin, Director, Sustainability Decision Behavior, SKIM
Randi Kronthal-Sacco, Senior Scholar of Marketing and Corporate Outreach at NYU Stern Center for Sustainable Business
Larry Levin, Consumer and Shopper Marketing EVP at IRI
Cameron Westfall, Head of Product and Engineering, Climate Pledge Friendly at Amazon.

Product sustainability communications that drive conversion and loyalty

During the town hall David will also be discussing practical communications guidelines based on insights from a recent global meta-analysis of sustainability claims, along with SKIM’s psychological distance communications theory.

Learn how to take a data-driven approach to creating more effective product communications – helping brands grow and consumers make more sustainable choices.

Key takeaways:

How the pandemic year might have set back the consumers’ sustainability tendencies.

How consumer brands can create more impactful product sustainability claims and on-pack messaging.

Current trends, sustainable purchasing practices and the “whys” from custom IRI research.

How to take a data-driven approach to creating more effective product communications that helps brands grow and consumers make more sustainable choices.