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Cheat Sheet “6 Golden Rules of Conjoint”
Learn how to navigate uncertainty and optimize pricing decisions with the 6 golden rules of Conjoint Analysis.
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Webinar: Beyond the hype – Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
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EPP FMCG/CPG RGM forum: How The Financial Times Optimizes Customer Growth with Innovative Promotion Strategies
Join SKIM and the Financial Times at the EPP FMCG/CPG RGM forum. Learn how the Financial Times applies both existing and new promotional tactics that align with the commercial goals of a premium brand.
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Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line. Get new insights on shifting price perceptions in Europe
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Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.
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AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement. Learn current AI adoption trends, nuances & brand implications.
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Quirk’s London: Forecasting demand for Guide Dogs 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights to build a forecast model that predicted future demand, in turn enabling the business to embrace a more adaptive strategic mindset towards long term planning.
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Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
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SKIM names Adrien Bourgeois as Relationship Director, Paris
Adrien Bourgeois joins SKIM as Relationship Director in Paris, tasked with expanding client partnerships in the French market. With 10+ years in Data for Business, he aims to offer robust solutions to enhance client decisions.
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Meet our SKIM healthcare expert at BHBIA Annual Conference 2024
Meet our healthcare expert at the BHBIA Annual Conference to discuss our latest innovations, partnering with our world-leading pharmaceutical clients to deliver tailored solutions.
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Greenbook Future List Spotlight: Elizabeth Kadrich
Elizabeth Kadrich, Future List Honoree, provides a unique approach that promotes adaptability to trends and practical insights in market research.
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SKIM partners with AstraZeneca and Harteraad to improve the patient experience for those with heart failure
How are pharma marketers teaming up with patient associations to improve the patient experience? Learn how AstraZeneca and patient association Harteraad partnered to pinpoint opportunities to improve care for those affected by heart failure.
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