In today’s digital world, mobile devices are at the center of our daily routines. From sun up to sun down, we search, share, watch, like, and swipe. To keep up, marketing professionals have to adjust to this new reality and change the way they interact with consumers. In this context, providing an intuitive mobile experience and utilizing an implicit research technique is key.
In the September 30-minute SKIM webinar, we shared our new Unspoken® technology first-hand.
Launching a breakthrough innovation: Unspoken®
Presented by Paul Janssen, VP North America
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About the webinar
Have you been wondering what the new generation of mobile research will look like? Or how we can better capture both the conscious and subconscious processes of the brain by leveraging implicit research techniques in an efficient and actionable way?
In this webinar Paul Janssen, VP North America at SKIM and one of the people behind our latest innovation, introduced Unspoken®, a new technology that combines an innovative implicit research technique with an engaging mobile interface.
By leveraging native mobile swiping and tapping techniques consumers are given an intuitive user experience that helps connect with their natural behavior. Advanced algorithms rooted in SKIM’s choice modeling expertise, then use the recorded choices and reaction times to model outcomes that are more reflective of the instinctual behavior consumers display in market.
Unspoken® can be used for a variety of applications like screening variants, packs and promotions. However, the main focus of the webinar will be on brand communications. More specifically, we will explore how we can use Unspoken® to identify which ads or messages break through the clutter and convert shoppers into buyers once they have arrived at the moment of truth like a shelf or website.
Unspoken® implicit research technique in 90 seconds
Watch the video below to find out how it works!