The risks and rewards of comparative claims

Should you use them? And, how?

More than ever before, brands rely on strong claims to convince consumers of their superiority. Marketing executives recognize this and send directives to their teams to create more hard-hitting claims. The most intuitive response is to do this by making comparative claims that directly claim superiority over competitive offerings. But is this really the most effective way to set yourself apart?

Are you wondering whether or not comparative claims are the answer? Look back on our webinar slides and recording!

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