Experience our immersive workshop at the BHBIA 2025 annual conference
Join SKIM’s hands-on workshop at BHBIA 2025 to turn COM-B insights into actionable marketing strategies on Tuesday, May 13 from 11:40 AM – 2:00 PM.
More than ever before, brands rely on strong claims to convince consumers of their superiority. Marketing executives recognize this and send directives to their teams to create more hard-hitting claims. The most intuitive response is to do this by making comparative claims that directly claim superiority over competitive offerings. But is this really the most effective way to set yourself apart?
