Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
In the July 2014 issue of GCI magazine, SKIM’s Sourabh Sharma and Scott Garrison are sharing how to “Make Your Green Claims Mean Something” based on insights from our meta-analysis of claims across a plethora of categories, including beauty and personal care.
Key takeaways are:
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Learn strategic alternatives to price discounting that drive growth during uncertainty.
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Learn how strategic revenue management helps businesses tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy.
Times are tough — but you don’t have to go through it alone. Check out our insights to help you move forward with clarity and confidence.