How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
“Early social media pioneers may have had the limelight advantage, but they were the first to encounter – and even succumb to – the perils of social media. Healthcare organizations and brands need not make the same mistakes as their CPG predecessors.” In the April 2013 issue of The Social Media Monthly, SKIM Communication and Social Media expert, Sourabh Sharma shares special insights on how the healthcare industry can take on social media.
Four lessons healthcare doesn’t need to learn the hard way because CPG already did
Social media is still a relatively newer way of interaction and consumer/customer understanding, meaning it comes with its share of strengths and traps. The healthcare industry still has lots of unclaimed territory on the social media space. In this article, Sourabh shows how CPG has already had successes and made mistakes, and how healthcare can simply learn from them. Learning from the successes and failures of CPG brands, healthcare brands are ideally positioned to give their stakeholders exactly what they’re looking for…
About the author
Sourabh is a New York-based communication and social media research expert for SKIM. He is passionate about extracting value from the rapidly evolving brand-to-consumer interface by his active work in social media research. Sharma has worked in management consulting, preceded by a role in brand management and product development at L’Oreal. Sharma holds degrees in engineering and marketing, and an MBA from the Wharton School at the University of Pennsylvania and the Rotterdam School of Management.
