SKIM News
What's new at SKIM
How to overcome obstacles in order to successfully implement personal medical devices – published by WARC
Personal medical devices, such as auto-injectors for biologics, insulin pens and inhalers, are engineered to…
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Shared treatment decision-making: Who has more influence? Patients or physicians? – published by WARC
Imagine a familiar scenario: A pharmaceutical manufacturer needs to understand why physicians are prescribing a…
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Patient support programs adoption – published by WARC
The recent shift towards consumerism and patient empowerment is driving companies to reevaluate the role…
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Why marketing should own pricing – published by Quirk’s MR Review
We’re all familiar with the 4Ps of marketing: product, place, promotion, and price. It seems…
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Staying competitive against biosimilars challenge – published by PMLiVE
Ten years after biosimilars first rocked their boat, how will biologics stay competitive against a…
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Optimizing a brand’s offering in a market of overwhelming choices – published by Singapore Marketer
Freedom of choice. At first glance it sounds like something to be thankful for, and…
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Why discount strategy is not the best approach to fight for shelf space – published by Pricing Advisor
The fierce competition to fight for shelf space often renders companies to resort to discount…
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Give us choices! Just not too many… – published by Quirk’s
The biggest dilemma nowadays, when making decisions, is the enormous range of choices. This can…
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Why marketing should own pricing – published by Campaign Asia
We all know the 4Ps of marketing: product, place, promotion, and price. It seems to…
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How to make your product fit in a market full of choices – published by Asia Research
Freedom of choice. On the surface it sounds like a good thing, and in market…
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Avoiding the discount trap and increasing promotion effectiveness – published by Campaign Asia-Pacific
In today’s fight for shelf space, it’s tempting to discount. However, while a short-term sales boost…
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Introducing Unspoken®: Implicit research method with an engaging mobile interface
We are proud to introduce SKIM’s latest innovation: Unspoken®, a new technology that blends implicit research…
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