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ROTTERDAM – November 12, 2025
SKIM has been named the third most innovative insights company in Greenbook’s 2025 GRIT Business & Innovation Report, marking the third consecutive year in the global top three.
Since entering the GRIT Top 50 eight years ago, SKIM has steadily climbed the ranks, driven by decades of experience in understanding how people make decisions and helping brands navigate complexity with clarity.
Defining innovation in the insights industry
Every year, Greenbook publishes the GRIT Business & Innovation Report to map the evolution of the insights and analytics industry. The report combines global survey data with expert analysis to highlight how companies are adapting, innovating, and delivering measurable value for clients.
This edition again highlights a clear link between a company’s innovation reputation and its performance in the marketplace. As technology reshapes the industry, especially through AI‑driven tools and faster insight cycles, the GRIT 50 shows a shift toward companies that can turn complexity into clarity without sacrificing rigor or trust.
A message from our leadership
“This recognition isn’t about big headlines or flashy promises. It’s about consistently doing the work that matters,”
says Karin Lieshout, Co-CEO of SKIM.
“I’m incredibly proud of our people, our partners, and the work we’re doing together. Thank you to everyone who keeps pushing for better.”
What defines these innovative insights companies?
This year’s GRIT Report shows that leading innovators combine a diverse mix of approaches, both established and emerging, with a strong focus on solving clients’ core business challenges. Some differentiate themselves through the smart use of new technologies, including AI‑assisted tools, while others stand out for their client‑centric ways of working. What they all share is a commitment to delivering business value, not innovation for innovation’s sake. That’s the standard SKIM continues to live up to.
