Greenbook’s annual GRIT Business and Innovation report: SKIM named as #3 most innovative insights company in 2024

ROTTERDAM – October 29, 2024

SKIM, global insight-based consultants, has been named the third most innovative insights company in Greenbook’s 2024 GRIT Business & Innovation Report, for a second consecutive year. Since debuting on the list eight years ago, SKIM has consistently climbed the ranks of the Top 50. Stemming from decades of experience in modeling human decision-making and driving behavioral change, SKIM’s success is grounded in the belief that developing impactful strategies requires a deep understanding of consumer behavior with a sound knowledge of their clients’ business.

Defining innovation amongst insights companies

Each year, Greenbook conducts a global survey of professionals to develop the Greenbook Research Industry Trends (GRIT) Business and Innovation Report. This report explores the evolving structure of the insights and analytics industry, as well as the key role innovation plays in its development. Their objective is to deliver actionable guidance to brands, partners and professionals.

This edition contains the GRIT 50, where Greenbook uncovers a compelling correlation between the innovation reputation of insights companies and their success in the marketplace. As companies broaden their solution arrays, emphasizing technological advancements like AI, Greenbook anticipates further shifts in market dynamics.

Joris Huisman, Co-CEO of SKIM, responds:

“I am proud that SKIM is recognized as one of the top three most innovative insights companies, especially as an organically grown, smaller-sized company compared to the other two players in the top three. This recognition underscores a significant industry shift, where the majority of the top 50-ranked companies are small and medium-sized businesses. It’s clear that the industry is increasingly looking beyond traditional players for innovative solutions and viable alternatives.”

Karin Lieshout, Co-CEO of SKIM, adds:

“It is deeply rooted in our DNA to continuously challenge ourselves, together with our drive to innovate with our clients. That makes us valued by our clients as not only innovative, but also relevant. This is why many of the GRIT top 25 most innovative brands are working with SKIM.”

What defines these innovative insights companies?

The major themes include maintaining a diverse portfolio of approaches—both innovative and established—and effectively addressing clients’ core business needs. Some organizations differentiate themselves through the application of emerging technologies, such as AI-assisted solutions and tools, while others excel in their client-centric approach. What they all share is a focus on delivering business value, rather than pursuing innovation for the sake of doing so.