SKIM News
What's new at SKIM
Why marketers should own the “fourth P”? – published by Singapore Marketer
In any given organization, who claims ownership of pricing is often a topic of debate.…
Read more
3-step research process for identifying a product’s triggers and barriers – published by Insights Associations
When a new product is being launched, one of the most important tasks is clear…
Read more
SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017
After presenting at the ESOMAR Global Qualitative 2017, we’re proud to announce that Samantha Bond,…
Read more
Research & Results: Attention please – Marketing challenges for disease-specific medical nutrition
Robert Dossin explains in the first of four articles why successful marketing offers numerous challenges for diseasespecific medical nutrition products.
Read more
Asia Research: A telecoms case study – Research approach for millennials
Lester Sualog explains how to truly understand preferences of millennials by adapting our research approaches, and interact with them in ways that come naturally to them.
Read more
SKIM team won the ESOMAR Corporate Young Professional award 2017
After being selected as finalists for the ESOMAR Corporate Young Professional (CYP) award 2017, we’re…
Read more
Featured in Asia Research: Is predictive modeling improved by looking at both desire and regret?
As marketers and market researchers, we’re constantly trying to understand consumer behavior so we can…
Read more
4 tips on marketing negative associations to maximize consumer interest – published by Singapore Marketer
A focus on positive benefits and the avoidance of marketing negative associations characterize most marketing…
Read more
SKIM’s pricing optimization with applied game theory made the cover on the Pricing Advisor
We’re excited that our article on “Applied game theory reveals competitor reactions to pricing optimization”…
Read more
A hybrid solution measuring two ways of decision making behavior simultaneously – published by WARC
Human decision making behavior is highly complex and can be influenced by a wide variety…
Read more
Implicit mobile research can minimize response bias in Asian markets – published in MRMW
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess…
Read more
SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report
We’re extremely proud to announce that we have earned a spot on the GreenBook Research…
Read more