Influencing Consumer Choice in a Time of Amazon

Influencing Consumer Choice in a Time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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SKIM News

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A hybrid solution measuring two ways of decision making behavior simultaneously – published by WARC In the news

A hybrid solution measuring two ways of decision making behavior simultaneously – published by WARC

Human decision making behavior is highly complex and can be influenced by a wide variety…

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Implicit mobile research can minimize response bias in Asian markets – published in MRMW In the news

Implicit mobile research can minimize response bias in Asian markets – published in MRMW

Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess…

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SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report Company news

SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report

We’re extremely proud to announce that we have earned a spot on the GreenBook Research…

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How to overcome obstacles in order to successfully implement personal medical devices – published by WARC In the news

How to overcome obstacles in order to successfully implement personal medical devices – published by WARC

Personal medical devices, such as auto-injectors for biologics, insulin pens and inhalers, are engineered to…

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Shared treatment decision-making: Who has more influence? Patients or physicians? – published by WARC In the news

Shared treatment decision-making: Who has more influence? Patients or physicians? – published by WARC

Imagine a familiar scenario: A pharmaceutical manufacturer needs to understand why physicians are prescribing a…

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Patient support programs adoption – published by WARC In the news

Patient support programs adoption – published by WARC

The recent shift towards consumerism and patient empowerment is driving companies to reevaluate the role…

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Groot Handelsgebouw featured our research facility, Triggerpoint Company news

Groot Handelsgebouw featured our research facility, Triggerpoint

We are proud to announce that Triggerpoint, our research facility dedicated to conducting qualitative market…

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Why marketing should own pricing – published by Quirk’s MR Review In the news

Why marketing should own pricing – published by Quirk’s MR Review

We’re all familiar with the 4Ps of marketing: product, place, promotion, and price. It seems…

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Staying competitive against biosimilars challenge – published by PMLiVE In the news

Staying competitive against biosimilars challenge – published by PMLiVE

Ten years after biosimilars first rocked their boat, how will biologics stay competitive against a…

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Optimizing a brand’s offering in a market of overwhelming choices – published by Singapore Marketer In the news

Optimizing a brand’s offering in a market of overwhelming choices – published by Singapore Marketer

Freedom of choice. At first glance it sounds like something to be thankful for, and…

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Why discount strategy is not the best approach to fight for shelf space – published by Pricing Advisor In the news

Why discount strategy is not the best approach to fight for shelf space – published by Pricing Advisor

The fierce competition to fight for shelf space often renders companies to resort to discount…

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Give us choices! Just not too many… – published by Quirk’s In the news

Give us choices! Just not too many… – published by Quirk’s

The biggest dilemma nowadays, when making decisions, is the enormous range of choices. This can…

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