COVID-19 Insights Leaders Roundtable

COVID-19 Insights Leaders Roundtable

In the midst of the COVID-19, insights professionals are now finding stability in the uncertain. Dirk Huisman participates in this GreenBook roundtable which dives into agile research, transparency in client relationships, pricing strategies, and micro-segmentation.

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SKIM News

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QUIRK’S:  4 steps to optimizing B2B product claims In the news

QUIRK’S: 4 steps to optimizing B2B product claims

As manufacturers and retailers adapt to the new omnichannel ecosystem, B2B and B2C marketers are…

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Insights Association:  AI: Friend or Foe? 5 Tips to Add Automation to Market Research In the news

Insights Association: AI: Friend or Foe? 5 Tips to Add Automation to Market Research

From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching…

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QUIRK’S: Frameworks for mapping customer decision journeys among the most viewed articles In the news

QUIRK’S: Frameworks for mapping customer decision journeys among the most viewed articles

Published on Quirk’s, we’re excited to announce that our article on “4 frameworks for mapping…

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Research & Results: Know your audience – How to utilize “Consumer Pull” and “Healthcare Professional Push” In the news

Research & Results: Know your audience – How to utilize “Consumer Pull” and “Healthcare Professional Push”

Robert Dossin explains in the second of four articles how you best allocate marketing activities to target patients and healthcare professionals.

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Omni-channel is disrupting the beauty purchase journey – published by Beauty Packaging In the news

Omni-channel is disrupting the beauty purchase journey – published by Beauty Packaging

In the beauty industry, many purchase journeys are brief and habitual. Yet, research tells us…

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Insights Association:  The Fourth P: Why marketing should own pricing In the news

Insights Association: The Fourth P: Why marketing should own pricing

The process of pricing products correctly is vital to a company’s bottom line. Yet price-setting…

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What is driving brand value in your market? – published by Quirk’s In the news

What is driving brand value in your market? – published by Quirk’s

Most brands rely on a brand tracker to monitor brand health and competitors over time.…

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Biologic or biosimilar: What are prescribers thinking? – published by PME In the news

Biologic or biosimilar: What are prescribers thinking? – published by PME

Launched with great promise in a climate of escalating drug costs, biosimilars have generated as…

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Why marketers should own the “fourth P”? – published by Singapore Marketer In the news

Why marketers should own the “fourth P”? – published by Singapore Marketer

In any given organization, who claims ownership of pricing is often a topic of debate.…

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SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017 Company news

SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017

After presenting at the ESOMAR Global Qualitative 2017, we’re proud to announce that Samantha Bond,…

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Research & Results: Attention please – Marketing challenges for disease-specific medical nutrition In the news

Research & Results: Attention please – Marketing challenges for disease-specific medical nutrition

Robert Dossin explains in the first of four articles why successful marketing offers numerous challenges for diseasespecific medical nutrition products.

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