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Feature phones no barrier to conducting an effective conjoint study in Asia – published by Quirk’s
Now, with increasing mobile Internet penetration in emerging countries, there is finally an opportunity to…
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The 5 portfolio management mistakes you don’t know you’re making – published by Campaign Asia-Pacific
From the risks of discounting to the risks of psychological price thresholds, we outlined five pitfalls…
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Reviewing SKIMspiration 2016 on customer decision journeys
With a subject as broad as consumer decision making, and speakers from such different world…
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SKIM selected as finalist for Asia Market Research Agency of the Year!
We are honored to have been selected as finalist for Market Research Agency of the…
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3 steps to identify your product’s triggers and barriers and take action
One of the most important things to get people to act is to communicate the…
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Messaging tips that reassure potential customers – even after you’ve “sold them”
One of the most important things to get people to act is to communicate the…
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Five portfolio management mistakes brand managers make
Anthony Kuo, Manager, Strategic Analytics North America Biscuits at Mondelez International, and Oskar Toerneld, Director…
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How to create value for all through patient support programs
In pharma, there is a shift taking place towards patient centricity and empowerment. Gone are…
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The surprising truth about marketing to Baby Boomers
In the coming decades, there will be around 1.5 billion Baby Boomers worldwide. Their generation…
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Revealing hidden prescribing behaviors with in-the-moment mobile research
Traditional qualitative interviews can be expensive and time consuming. Quantitative methods can be faster, yet…
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Taking context and behavioral economics into account with RRM conjoint analysis
RUM and RRM? No, we’re not talking about a pirate’s favorite refreshment and its weird…
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What does Donald Trump have to do with the emotions of inertia?
Inertia messaging is often a vital part of an overall defense strategy. In the ongoing…
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