Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Sourabh Sharma, Communication and Social Media Research expert, and Scott Garrison, Manager, from SKIM are discussing the impact of age demographics on claims in the June 2014 issue of GCI magazine. While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Key takeaways are:
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Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.