How to grow revenue without raising prices or selling more
When pricing headroom runs out, growth is often already in your portfolio. Alex Perilli and Luciana Ignez explain how.
Ellen Lueb, Research Manager at SKIM, shares how packaging’s appeal plays a stronger role in some countries – and retail environments – than others in her online exclusive with Beauty Packaging magazine.
The Influence of Packaging on Beauty Product Buying Behavior
“Packaging is an important factor in consumers’ shopping experience: It’s the first thing consumers see when approaching an item of interest, and it’s what they can physically touch upon further inspection.
But to what extent does a product’s packaging really drive the decision to buy the product? Especially in the high-end beauty market, appealing packages are considered a must.
To find out whether appealing packaging really does motivate consumers’ purchasing behavior, SKIM, an international market research agency, conducted a quantitative study among high-end cosmetics consumers in four key markets globally – the U.S., Brazil, China, and France…”
Click here to read the full exclusive on Beauty Packaging magazine’s website.
