How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
On the Beauty Perspectives blog for Natural Products Insider, we share three best practices for communicating about green ingredients in your product to consumers.
“Even as consumer mindsets shift regarding “green” ingredients, purchase habits fall behind slightly. Natural ingredients or entirely green products are generally perceived to be more expensive, less effective, and sometimes dubious or confusing in their promises.
Through a meta-analysis of claims and consumer facing messages across multiple categories, including personal care, SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients…”
Read the rest of the article on the Natural Products Insider website
Be the first to receive the latest market research insights, tips from industry peers and exclusive content to help you influence decision behavior.
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
SKIM is named a 2025 Global Most Loved Workplace! A proud recognition of our empowering, collaborative, and inspiring culture.
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.