SKIM ranked #3 most innovative insights company in 2025
SKIM is named third most innovative insights company in Greenbook’s 2025 GRIT Business & Innovation Report, marking the third consecutive year.
On the Beauty Perspectives blog for Natural Products Insider, we share three best practices for communicating about green ingredients in your product to consumers.
Green Ingredients: Change Behavior by Understanding Perceptions
“Even as consumer mindsets shift regarding “green” ingredients, purchase habits fall behind slightly. Natural ingredients or entirely green products are generally perceived to be more expensive, less effective, and sometimes dubious or confusing in their promises.
Through a meta-analysis of claims and consumer facing messages across multiple categories, including personal care, SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients…”
Read the rest of the article on the Natural Products Insider website
