In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina, Venezuela or Turkey. However, with the CPI prints now topping 9% in the US and the UK, and 10% on average for the 38 countries according to OECD, inflation now touches us all. As vulnerable consumer segments reach the limits of their wallet and more affluent consumers start to feel the squeeze as well, companies are struggling to maintain margins and please shareholders. Hence, how to tackle your business strategy to navigate inflation, with more engaging stakeholder alignment?

In EPP – Pricing Platform live webinar, we will share more about SKIM’s consumer-centric approach to strategically navigating inflation. We will start by identifying consumer changes due to inflation, and how these might impact pricing strategies. We will then assess how primary research can help stress-test possible strategies, and how wargaming can help create more stakeholder alignment quickly, so you can respond to change faster, and come out ahead of competition.

In this webinar, you’ll learn:

  • How to take a more consumer-centric approach to navigating inflation
  • How to move away from short-term, tactical solutions, and more towards strategic changes to come out on top of competition amidst disruption
  • A three-step process outlines exactly how historical data, primary data, and stakeholder alignment work together for better pricing strategies.

Date & Time: 9th Nov; 16:00-16:30 CET
Location: Online

About the Presenter

Robin de Rooij, Senior Director

Robin is a Senior Director-RGM Lead and the founder of SKIM Singapore, regional HQ for APAC. With more than 10 years of experience at SKIM, Robin has an extensive understanding of FMCG, technology, and, telecom markets among others. He enjoys collaborating with clients to bring about customized solutions in influencing and shaping decision making behavior. Robin holds a Master’s degree in International Business and Management from the University of Groningen (NL).

About EPP Pricing Platform

14th EPP Global & European Pricing Forum - PricingBrew

EPP Pricing Platform is a non profit organization that provides professional guidance and advocating on behalf of the global pricing and revenue management community. The mission is to support pricing and RGM professionals to improve top line revenues and profitability through personal and organizational pricing maturity development.