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Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line. Get new insights on shifting price perceptions in Europe
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AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement. Learn current AI adoption trends, nuances & brand implications.
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AI + market research: 6 ways insights professionals are using AI today
How AI can enhance creativity, quality and efficiency in research now Artificial intelligence is already…
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Why enabling a “pause” can drive customer retention for digital subscription brands
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
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How pharma companies leverage health information behavior insights to optimize marketing strategies
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
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Taming the Dragon: 3 steps to strategically tackle inflation
In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina,…
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Generational insights that will impact your subscription marketing
Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies
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How health orientation and health information behavior is impacting patient journeys
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
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Product subscriptions: 3 surprising reasons behind consumer choices
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
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The subscription lifestyle opportunity: Create direct relationships with customers
Have you ever opened your door and wondered: “What is in the package that just…
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An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
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Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
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