SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
SKIM conjoint experts presented on Adaptive Choice-Based Conjoint at the 2013 Sawtooth Software conference, which took place in Dana Point, California from October 14-18. Although ACBC, released in 2009, has already received a lot of attention, CBC is still most often used in conjoint research. Our speakers mixed and matched the two methodologies in order to see whether improvements can be made in either method to produce richer results in conjoint studies.
ACBC revisited
Choice-Based Conjoint (CBC) is a long known, well-established “conjoint brand”. It is widely regarded as the default method for nearly any piece of conjoint research. Not many people, excluding specialist methodologists, are aware that Adaptive Choice-Based Conjoint (ACBC) has been on the market as well for several years, and its predictive validity is much better than CBC when researching complex markets, with many products, in different price tiers.
Through our presentation, we helped to confirm this general finding and elaborate on the various options that are available within ACBC.
http://www.slideshare.net/SKIMgroup/acbc-revisited
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
Our speakers
Marco Hoogerbrugge, Research Director
Jeroen Hardon, Senior Research Consultant
Christopher Fotenos, Project Manager
SKIM and Sawtooth Software
SKIM is the global support partner of Sawtooth Software for conjoint analysis. Whether it concerns SSI, CBC, ACBC, MBC, MaxDiff, HB or whichever Sawtooth Software product: When you purchase software products or updates directly from Sawtooth Software, you will receive free, worldwide technical support from our team, during European office hours. Besides serving as a support partner, we cooperate with Sawtooth on research development and trainings. Also, we have created a few great software tools and add-ons to make your life even easier and help you make the most of your research. Read more about our partnership with Sawtooth, here on our website.
