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We have a packed agenda at ESOMAR Congress 2018 and are looking forward to engaging with and inspiring you on the latest digital topics and industry trends. We hope you can join us in Berlin for one (or all!) of these activities:
Catch our presentations on Voice, eCommerce & market research theories
- “Alexa, order Heineken”: How voice tech challenges brand and channel management
- Client panel discussion Brands on Fire – How to adapt to the new market reality of AI platforms
- Young ESOMAR Society award finalist pitch – Uncovering how consumers learn
- Sponsor Fast Track – SKIM in 60 seconds
Visit the SKIM stand, dig into our latest Voice research & enter to win a Google Home
Join us at stand 26 to learn more about our latest research on voice technology. Curious to dig into the data? Our interactive dashboard will let you “slice and dice” voice awareness and usage across the US, Germany and UK. And don’t forget your business cards. You can enter to win a Google Home on Monday & Tuesday!
Toast to SKIM opening Berlin office!
Date and time: Monday at 15:00
Location: SKIM Stand 26
Come meet Julia Görnandt, Country Manager for Germany, learn about our new office opening in Berlin and enjoy a glass of champagne with our team at stand 26. Cheers!
Women in Research (WIRe) 2018 Best Place to Work Award Finalist
Date and time: Tuesday at 12:50 – 14:05
Location: Restaurant Maritim in the Maritim Hotel Berlin
We think SKIM is a great place to work and the industry agrees. We’re proud to have been named a finalist in the Women in Research (WIRe) Best Place to Work award! Say hello to our team attending the WIRe luncheon and award ceremony. Hope to see you there!
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1. “Alexa, order Heineken”: How voice tech challenges brand and channel management
In this presentation we explore the potential of AI platforms, in particular Voice assistants, and share our latest global findings on Voice consumer behavior.
With the drivers to use Voice technology outweighing the barriers, it is just a matter of time before this AI platform will become mainstream. Like the consumers, brands and leading CPG companies are piloting and testing Voice; yet, they are facing increased pressure as the retailer role is getting stronger. With companies like Amazon, Alibaba, Baidu, and Google changing the rules, brand companies should follow suit or lose out.
Join this session and learn how brand and channel management can address these voice technology challenges to stay ahead.
Can’t make it to Berlin? Sign up to watch the presentation via ESOMAR’s live streaming by signing up here.
Date and time: Monday, 24 September 2018 at 14:10 – 14:30
Location: Technovate Room
Presenters:
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2. Client panel discussion: Brands of Fire – How to adapt to the new market reality of AI platforms
Learn from leading innovators in the area of eCommerce and Voice, Take away practical tips for how to get started with these platforms today.
Can’t make it to Berlin? Sign up to watch the presentation via ESOMAR’s live streaming by signing up here.
Date and time: Monday, 24 September 2018 at 14.30 – 15:00
Location: Technovate room
SKIM Panelists:
Together with:
- Anh Mai Vu: Global eCommerce Director, Danone, France
- Dirk Ploss: Digital Technologies Scouting and Advisory, Beiersdorf, Germany
- Michael Bjorn: Head of Research, Ericsson, Sweden
- Piet Coelewij: CEO, Wehkamp, Netherlands
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3. Young ESOMAR Society award pitch: Uncovering how consumers learn
Analyst Kevin Benny, was named 1 of 5 global finalists in the Young ESOMAR Society award competition. He’ll have 60 seconds on the main stage to share his take on Intelligence Marketing:
Market research functions to identify behavioral and cognitive trends within a population, and subsequently leverage them to generate purchase intent by educating consumers on a target product. Success, henceforth, necessarily depends on the cognitive abilities of the consumer to process and retain functional product information. By this logic, developing a dynamic framework that defines how consumers learn could radically enhance the field of market research.
Attend this session to learn more and root Kevin on!
Date and time: Monday, 24th of September at 9:40
Location: Transformation track
Presenter:
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4. Sponsor Fast Track – SKIM in 60 seconds
What can you learn about SKIM in 60 seconds? Cori Deutsch will have some fun with Google Home, so you don’t want to miss it!
Date and time: Monday, 24th of September 2018 at 10:30
Location: Transformation Track
Presenter:
