How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Blog
Trainings & webinars
Choiceful consumers as inflation stabilizes
Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.
Cheat sheet
Secrets to optimizing promotion strategies in 2024
Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Blog
Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
Cheat sheet
Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Video
Video “RGM Spotlight – Insider tips for agile decision-making”
RGM Spotlight: How are the world’s leading brands facilitating agile decision-making? RGM director Joyce van Heeswijk reveals tips from the inside.
Video
Video “RGM Spotlight – Insider Tips for Sustainable Growth Strategies”
How are the world’s leading brands driving sustainable growth? SKIM RGM director Joyce van Heeswijk reveals tips from the inside.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Trainings & webinars
Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
Paper & guide
Paper: Net Revenue Management Beyond the Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
Blog
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Blog
Pricing research amidst disruption: Is now the right time?
Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19
Video
Video “Interview – COVID and consumer price sensitivity”
Learn about pricing research SKIM conducted in April 2020 to explore the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categoris
Blog
How to optimize eCommerce strategies amidst disrupted consumer behavior
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
Blog
Marketing strategies post COVID-19: What you should know about decision behavior
What marketers should know about consumer decision behavior, habits and disruptions. 4 strategies to help you in the new economic reality following COVID-19
Client success story
How Unilever is driving growth opportunities with NRM
Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.
Brochure
Solution sheet “DigiShop”
Download SKIM DigiShop solution sheet.
Client success story
How Nestlé is shaking up the coffee shelf with Starbucks
Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…
Blog
Ready for the next stage of pricing research?
Exploring a data-fusion approach for holistic pricing decisions Whether you’re introducing a new SKU or…
Client success story
How VodafoneZiggo optimized its portfolio by better predicting consumer choices online
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…