Perspectives

Craving value: How fast-food brands can win in APAC's diverse market

Craving value: How fast-food brands can win in APAC's diverse market

Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.

Webinar: Choiceful consumers ​as inflation stabilizes

Webinar: Choiceful consumers ​as inflation stabilizes

Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.

Webinar: Insights from China to elevate your 2025 pricing & promotion

Webinar: Insights from China to elevate your 2025 pricing & promotion

Gain insights into what drives consumer decisions and how brands can strategically connect to boost engagement and accelerate growth.

The grey market threat: How brands can safeguard customer loyalty

The grey market threat: How brands can safeguard customer loyalty

Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.

Driving success for Japan’s top skincare brand, TAKAMI

Driving success for Japan’s top skincare brand, TAKAMI

SKIM helps skincare brand TAKAMI optimize its subscription model through stakeholder interviews, collaborative innovation, and conjoint analysis.

Make your brand irresistible: Drive brand value

Make your brand irresistible: Drive brand value

Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand. ​

Drive your brand growth in 2025

Drive your brand growth in 2025

Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.

How to win back fast-food customers after years of rising prices

How to win back fast-food customers after years of rising prices

With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?

Secrets to optimizing promotion strategies in 2024

Secrets to optimizing promotion strategies in 2024

Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.

Discover key drivers influencing your brand value

Discover key drivers influencing your brand value

Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.

Philips accelerated portfolio optimization

Philips accelerated portfolio optimization

Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.

How the FT drives customer growth with innovative promotions.

How the FT drives customer growth with innovative promotions.

Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.

Secrets to optimizing promotion strategies in 2024 

Secrets to optimizing promotion strategies in 2024 

New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.

Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”

Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”

Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.

AI’s impact on consumer behavior and how to increase brand value

AI’s impact on consumer behavior and how to increase brand value

New research reveals how brands can unlock AI's potential for brand success & consumer engagement.

Video “RGM Spotlight – Insider tips for agile decision-making”

Video “RGM Spotlight – Insider tips for agile decision-making”

RGM Spotlight: How are the world’s leading brands facilitating agile decision-making? RGM director Joyce van Heeswijk reveals tips from the inside.

Video “RGM Spotlight – Insider Tips for Sustainable Growth Strategies”

Video “RGM Spotlight – Insider Tips for Sustainable Growth Strategies”

How are the world’s leading brands driving sustainable growth? SKIM RGM director Joyce van Heeswijk reveals tips from the inside.

ESOMAR Latin America: Easing the effects of inflation in Latin America

ESOMAR Latin America: Easing the effects of inflation in Latin America

Join us at our presentation at ESOMAR Latin America to learn new tested strategies for combating inflation.

Taming the Dragon: 3 steps to strategically tackle inflation

Taming the Dragon: 3 steps to strategically tackle inflation

Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.

Webinar

Webinar "Uncover growth opportunities with more holistic and data-driv

Watch this webinar to learn how to make more confident price, product and promotions decisions

Webinar “Tips for pricing success post disruption”

Webinar “Tips for pricing success post disruption”

This webinar provides valuable tips on adapting pricing and revenue management strategies for the current environment.

Paper: Net Revenue Management Beyond the Corona Crash

Paper: Net Revenue Management Beyond the Corona Crash

Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger 

Lessons learned: 3 pitfalls brands should avoid post-crisis

Lessons learned: 3 pitfalls brands should avoid post-crisis

Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID

Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”

Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”

In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers