Maintain clarity during budget uncertainty: Smart insight strategies
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
Blog
Blog
Master revenue decision-making in uncertain times
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.
Blog
Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
Blog
Strategic responses for revenue growth
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Blog
Navigate economic turbulence with strategic revenue management
Learn how strategic revenue management helps businesses tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy.
Infographic
Impulsione o crescimento da sua marca em 2025
Descubra cinco insights importantes de nossa pesquisa para ajudar as marcas a navegar nesse cenário complexo e prosperar em 2025.
Infographic
Impulse el crecimiento de su marca en 2025
Descubra cinco insights importantes de nuestra investigación para ayudar a las marcas a navegar en este escenario complejo y prosperar en 2025.
Client success story
How PricingOne and SKIM unlock revenue potential
PricingOne and SKIM partner for RGM mastery, leveraging advanced modeling and consumer insights to drive profitable growth.
Trainings & webinars
Webinar: Elevate your 2025 pricing and promotion strategies in Europe
Choiceful consumers as inflation stabilizes . Continued pressure on price has consumers shopping around, but Brands can win on value too
Trainings & webinars
Webinar: Elevate your 2025 pricing and promotion strategies in LATAM
Reconnect with consumers by gaining insights into pricing and promotions to enhance your approach to revenue management and drive long-term growth.
Blog
Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Trainings & webinars
Webinar: Choiceful consumers as inflation stabilizes
Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.
Trainings & webinars
Webinar: Insights from China to elevate your 2025 pricing & promotion
Gain insights into what drives consumer decisions and how brands can strategically connect to boost engagement and accelerate growth.
Blog
The grey market threat: How brands can safeguard customer loyalty
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.
Client success story
Driving success for Japan’s top skincare brand, TAKAMI
SKIM helps skincare brand TAKAMI optimize its subscription model through stakeholder interviews, collaborative innovation, and conjoint analysis.
Blog
Make your brand irresistible: Drive brand value
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Blog
How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Cheat sheet
Secrets to optimizing promotion strategies in 2024
Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Blog
Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
Cheat sheet
Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.