Is your brand approaching its pricing limit?

For years, raising prices provided opportunities for revenue growth, but today’s consumers are price-sensitive, considered, and choiceful with their purchases. Meanwhile, your business is faced with rising costs and shareholder expectations for growth. It’s a squeeze from both sides.

To find new revenue growth opportunities, there are other strategic levers your business can lean into. We’re taking a deep dive into paths to growth with our experts through a series of Q&As.

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Lever 1. Brand equity

“Brand equity and pricing power are two sides of the same coin”

Nikki Westoby and Michael Hetherington, two Senior Directors at SKIM who work at the intersection of brand strategy and commercial performance, discuss shifting the question from ‘Where is the price limit?’ to ‘What would raise it?’

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Lever 2. Price-Pack-Architecture (PPA)

“Small, precise moves often create the biggest return”

Alex Perilli and Luciana Ignez, Directors at SKIM, break down what PPA really involves and where companies can be smarter.

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2 More levers coming up

Over the coming weeks we’ll introduce more revenue management levers to drive growth:

• Service and product bundles: Customers expect choice, but they also want simplicity. We’ll reveal how to create attractive and profitable bundles that don’t become overwhelming.
  
  
• Promotions: Effective promotion strategy starts with purpose. Discover the promo rules that protect your margin and accelerate volume in defined segments.