Insights to drive your brand growth in 2026
How are consumer perceptions of price and promotions changing? Dive into 5 insights and expert recommendations.
For years, raising prices provided opportunities for revenue growth, but today’s consumers are price-sensitive, considered, and choiceful with their purchases. Meanwhile, your business is faced with rising costs and shareholder expectations for growth. It’s a squeeze from both sides.
To find new revenue growth opportunities, there are other strategic levers your business can lean into. We’re taking a deep dive into paths to growth with our experts through a series of Q&As.
Lever 1.
Brand equity
Nikki Westoby and Michael Hetherington explore how strong brands unlock pricing power and why the real question isn’t “Where’s the limit?” but “How do you raise it?”
Lever 2.
PPA
Alex Perilli and Luciana Ignez break down Price-Pack-Architecture; what it really means, and how companies can get smarter about pricing decisions that drive growth.
Lever 3. Service & product bundles
Juan Piqué and Juli Pham share how to design bundles that increase value per customer without adding complexity or hurting conversion.
Lever 4.
Promotions
Alex Perilli and Joanne Foo reveal how to use promotions strategically to protect margin and fuel sustainable growth.
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