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In today’s market, consumer goods companies face mounting pressure to drive profitable growth. But traditional pricing strategies often fall short, leaving revenue and margin potential untapped. True Revenue Growth Management (RGM) mastery requires a deep understanding of consumer behavior.
PricingOne, a Revenue Growth Management consultancy, strategically partners with SKIM to leverage advanced modeling techniques that uncover the hidden drivers of consumer decisions.
“The collaborative dynamic with SKIM is exceptional. SKIM’s technical superiority and tailored approaches allow us to deliver greater value and impact for our clients.”
– Sophie Zimmermann | Vice President of Production | PricingOne
Partnering for greater business impact
The partnership between PricingOne and SKIM thrives on collaboration and mutual respect. Together, they have tackled over 100 conjoint models, continuously refining their processes and challenging each other to deliver the best possible output to clients.
This collaborative approach ensures that:
- Strategies are tailored: Customized, best-in-class methods and templates deliver high quality and efficiency across projects
- Insights are reliable: SKIM’s rich technical expertise, deep understanding of methodologies, and ability to efficiently run complex studies generates reliable insights
- Recommendations are relevant: A focus on understanding the core business challenge ensures the research delivers actionable insights that drive real-world impact
“The trust and teamwork between our teams are the bedrock of our success, leading to innovative solutions that drive client success and streamline internal collaboration.”
– Hans Willems | Director | SKIM
Real-world impact: Data-driven decisions in the frozen food market
In a recent client project, the partnership empowered a frozen food manufacturer looking to understand their pricing power in a rapidly evolving market. SKIM applied their deep understanding of consumer behavior and advanced research methodologies to design and execute a series of comprehensive conjoint studies encompassing multiple countries and frozen food categories.
This study went beyond simple price evaluations, incorporating a wide range of scenarios including price changes, size changes, promotional depths and mechanics, new product introductions, and product delisting. By examining these factors in relation to consumer preferences across multiple product categories and diverse countries, SKIM was able to deliver a granular view of the manufacturer’s pricing landscape.
The result? Actionable insights on consumer preferences, value drivers, and behaviors that PricingOne could leverage into a targeted RGM strategy for the manufacturer.
Are you looking for a partnership to elevate your client projects through deep decision behavior expertise? Contact SKIM today to discuss how we can collaborate.
