At SKIM, we are always looking for new methodologies and opportunities that help us stay at the forefront of market research. However, at the same time it is important to learn from past studies and apply these learnings in future projects.
One of our main pillars of expertise is pricing research. At SKIM, we have executed hundreds of pricing studies on behalf of multiple clients in the past few years. If combined together, these offer a valuable source of information that can be mined for insights and benchmarking purposes. In order to do so, we need your help developing and updating our pricing database; also, to extract insights and key metrics that can be used as benchmarks.
The assignment has the following specific objectives:
- Update the pricing research database
- Conduct a meta-analysis to derive general insights and learnings
- Develop an interactive dashboard which displays key database benchmarks
For learning purposes during the internship, you may also be required to participate in one or more of the current projects running.