When pricing reaches its limit, brand becomes the lever
Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.
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Senior Director
Nikki Westoby is the Lead of the Brand Communications expertise area at SKIM, based in our London office. Nikki holds a MSc in Consumer Psychology, and a PhD in Applied Cognitive Neuroscience where she specialized in understanding the subconscious influences that affect consumers' conscious perceptions and evaluations of brands and communications. She moved away from academia but retained the passion for measuring and understanding consumer behaviour. For over 15 years, Nikki has been helping brands grow by fostering deeper connections with their customers through powerful brand strategies and compelling communication.
Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.
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