How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Associate Director
Ricardo Rodrigues is an Associate Director at SKIM's London office and a member of the global Revenue Management practice, with a focus on bringing in the client-side point of view on pricing strategy and execution. His Revenue management expertise comes from over 10 years of experience on pricing consultancies and pricing market research for different industries and clients ranging from financial services to FMCG and B2B.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
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