Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Director
Stephen is a director based in SKIM’s London office. For the last 15+ years Stephen has been consulting across multi-methodology research programs, bringing together the best practices from all sectors of the industry. Stephen regularly employs a range of methodological skillsets in his work covering rigorous analytical processes all the way through to ethnographic observation of buyers during their shopper journeys. His experience covers telecommunications, technology, automotive, consumer packaged goods, and consumer health (including healthcare).
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
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