Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Blog
Cheat sheet
Secrets to optimizing promotion strategies in 2024
Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Blog
Debunking the say-do gap myth in sustainability
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Client success story
Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
In-depth content
Make every glance count
In today's hyper-competitive market, your product doesn’t just need to be seen – it needs to captivate.
Blog
An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
Blog
Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
Blog
A new research approach for more realistic consumer health decision journeys
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
Trainings & webinars
SKIM Masterclass: Driving customer choice through understanding the human brain
Learn how you can adjust your messages and visuals to the way they are processed by the human brain, to win the battle of customer choice.
Client success story
How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Blog
3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
Blog
How to optimize eCommerce strategies amidst disrupted consumer behavior
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
Blog
Marketing strategies post COVID-19: What you should know about decision behavior
What marketers should know about consumer decision behavior, habits and disruptions. 4 strategies to help you in the new economic reality following COVID-19
Trainings & webinars
Webinar “Increasing online conversion by reducing psychological distance”
Watch this webinar to learn how to reduce the psychological distance between consumer and brand and drive eCommerce conversion as a result.
Brochure
Solution sheet “DigiShop”
Download SKIM DigiShop solution sheet.
Client success story
Increase online conversion by reducing psychological distance
From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…
Paper & guide
GUIDE: 5 challenges of marketing disease-specific medical nutrition
How can you successfully market medical nutrition as a solution to treat or prevent diseases? Download our guide to learn how to meet 5 key challenges.
Client success story
The unique approach a charcoal brand used to fire up tasty product claims
Launching a premium product means convincing consumers to trade up, without driving them to the…
Client success story
How Kellogg’s built a global insights platform for claims tests
From a single corn flake to a global presence, Kellogg’s has been fueling better days…
Client success story
How Constellation Brands is overcoming mobile shopping challenges in the alcohol category
Is your eCommerce strategy attracting and converting consumers? The shift to online ordering for alcohol…