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Danone’s secret weapon for agile decision-making: Wargaming
How can a global organization improve strategic decision-making, align all stakeholders around an action plan,…
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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
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ARF Town Hall: Resuming the Sustainability Agenda: Market Research’s Role
Together with NYU Stern Center for Sustainable Business, Amazon and IRI, we had a panel discussion at the ARF Town Hall focused on Market Research's role in Sustainability
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Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Learn about understanding the challenges, opportunities and benefits of mapping the consumer journey.
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Communication guidelines: Building a more sustainable world
Through consumer psychology, SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
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Video “SKIM Healthcare Introduction”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
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Marktforschung webinar “Unraveling Complex Customer Journeys Using Advanced Analytics – A Case Study”
Join us at Marktforschung.de to learn how to better understand your customers' journeys and translate these insights into an implementable touchpoint strategy with concrete measures.
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Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
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Business Wargaming: A new approach to agile decision making
Business wargaming brings together data sources, information, insights, and stakeholders to make holistic and agile decisions.
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Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
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How to develop more impactful product sustainability claims and on-pack messaging
Learn how to develop more impactful sustainability product communications. Get tips on developing product claims and on-pack messaging to drive consideration and increase brand loyalty
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6 steps to identify and untangle today’s consumer decision journeys
How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights
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