How health information behavior impacts medical decision making

How health information behavior impacts medical decision making

Learn how the health information behavior framework can help deliver more accurate and actionable insights about information use and needs as well as healthcare (treatment) decision behavior.

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Webinar “New HCP Insights: How health information behavior impacts medical decision making” Webinar

Webinar “New HCP Insights: How health information behavior impacts medical decision making”

Learn how the health information behavior framework can help deliver more accurate and actionable insights about information use and needs as well as healthcare (treatment) decision behavior. 

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How pharma companies leverage health information behavior insights to optimize marketing strategies Blog article

How pharma companies leverage health information behavior insights to optimize marketing strategies

Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies

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EPP Pricing Platform Webinar-Making the tough calls? Navigating inflation through better stakeholder alignment Webinar

EPP Pricing Platform Webinar-Making the tough calls? Navigating inflation through better stakeholder alignment

Join us on our EPP Pricing Platform Webinar on Inflation, where we will share our three step, consumer-centric approach to navigating inflation, with more engaging stakeholder alignment.

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Taming the Dragon: 3 steps to strategically tackling inflation Blog article

Taming the Dragon: 3 steps to strategically tackling inflation

In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina,…

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Generational insights that will impact your subscription marketing Blog article

Generational insights that will impact your subscription marketing

Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies

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EphMRA 2022:  From Adherence to “Adhesion”: measurements, actual pitfalls, and future options Industry event

EphMRA 2022: From Adherence to “Adhesion”: measurements, actual pitfalls, and future options

With Menarini we shared the issue of the Adhesion Measurement and the importance of having the right tools.

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EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice Industry event

EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice

Learn how Boehringer Ingelheim and SKIM’s innovative journey research approach resulted in programs aimed at speeding-up diagnosis and treatment outcomes.

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How health orientation and health information behavior is impacting patient journeys Blog article

How health orientation and health information behavior is impacting patient journeys

Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights

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Sawtooth Software: Exploring the latest advanced analytics and research methodologies Industry event

Sawtooth Software: Exploring the latest advanced analytics and research methodologies

At the Sawtooth Software Conference, our experts shared the latest advancements in a range of choice modeling topics

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Product subscriptions: 3 surprising reasons behind consumer choices Blog article

Product subscriptions: 3 surprising reasons behind consumer choices

For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…

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Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics Industry event

Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics

Join us at Quirks London 2022 and learn how modern analytics can unravel customer journeys and overcome weaknesses of existing research approaches.

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The subscription lifestyle opportunity: Create direct relationships with customers Blog article

The subscription lifestyle opportunity: Create direct relationships with customers

Have you ever opened your door and wondered: “What is in the package that just…

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