Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
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Senior Director Methodology and Analytics
Jerome Hancock is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has worked in marketing analytics for over 15 years, using predictive models to help clients optimize their marketing activities. He has consulted across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting. He holds a Business degree from Nottingham and an MBA from Henley Business School.
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