How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Presenters:
– Tara Colalillo – Sr. Manager Shopper Insights, Mars Petcare
– Nikki Smathers – Manager Client Solutions, SKIM
– Alex Zhu – Senior Manager Decision Journey Mapping, SKIM
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision journey" at the OmniShopperOmniShopper from SKIM
