Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer, but selling online is different than selling offline, and tactics need to be adjusted to be successful.
Sales on eCommerce platforms like Alibaba (T-Mall), Qoo10 and Amazon are affected by product findability and the inability to taste, feel or smell the product.
At the upcoming ESOMAR ‘Best of’ – APAC Tour 2019: Singapore, we will demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.
Date and time: Friday, 17 May 2019, time tbd
Location: Unilever office, level 3, Singapore