Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Your brand’s value is your greatest asset. It’s the foundation for building trust, loyalty, and sustainable financial performance.
Understanding what that value really means in the minds of consumers for your category, and how to leverage that, is crucial. Translating insights into impactful marketing strategies requires a specialized approach – one that helps your brand meaningfully differentiate and stand out from the crowd.
Don’t let your brand’s potential go unrealized. SKIM’s experts are on hand to help you every step of the way. We provide the expertise and tools you need to strengthen your brand value, giving consumers a compelling reason to choose you.
Ready to make your brand irresistible? Explore our collection of insights below or reach out to start a conversation.
SKIM Director Stephen Scales provides answers to some of the most pressing questions facing brands in today’s fiercely competitive and ever-evolving landscape…
Want to learn more? Talk to Stephen directly and he’ll share a recent use case with a brand value simulator that shows how a deeper understanding of consumer motivations can provide the information you need to maximize conversions and drive sustainable growth.
Want to create a brand that truly stands out?
In this guide you’ll discover how to:
Download now using the form.
Nikki Westoby, Brand Communications Director, SKIM
Hear from Nikki on why brands need to differentiate themselves now more than ever in this blog.
Jessica Edwards, Vice President of Revenue Management, SKIM
Gain 5 insights into consumer perceptions of price and promotions from Jessica in this infographic.
Henrike Reinhardt, Senior Director of Innovation Research, SKIM
Discover how Henrike helped El Origen use consumer insights to inform their innovation strategy in this success story.