Meet our people

Ezequiel is Director of Market Research & Revenue Growth Management at SKIM and a specialist in consumer trade-off behavior, pricing strategy, and portfolio optimization.

For more than 15 years, he has worked with leading global brands to understand how consumers react when budgets tighten, prices rise, and every purchase decision becomes more deliberate. His work sits at the intersection of behavioral science and commercial strategy, translating complex consumer decision-making into actionable business growth opportunities.

Ezequiel developed the Category Resilience Index to help organizations identify which categories consumers are most willing to protect versus cut back on, providing a new lens on resilience, premiumization, and vulnerability in today’s economy.