Perspectives

How to drive brand value​

How to drive brand value​

Ready to unlock your brand’s full potential? Maximize conversions and drive sustainable growth with our expert insights and resources.

Make every glance count

Make every glance count

In today's hyper-competitive market, your product doesn’t just need to be seen – it needs to captivate.

Data-driven decision making 2.0

Data-driven decision making 2.0

How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making

COVID-19 and Decision Behavior Disruption

COVID-19 and Decision Behavior Disruption

Understand the short and long-term impact of decision behavior disruption. Get tips on how to adapt your marketing mix during the COVID-19 crisis and in the recovery period.

Everything You Need to Know to Maximize Online Subscription Revenue Per User

Everything You Need to Know to Maximize Online Subscription Revenue Per User

Download our guide “How to Successfully Optimize Online Subscription Pricing and Offers” Contents How net…

If, how and when to automate qualitative research

If, how and when to automate qualitative research

Download (Wo)man vs. Machine: From Competition to Collaboration” Whitepaper In today’s digital world, brands are…

Voice technology as the fourth sales channel

Voice technology as the fourth sales channel

Download “Voice Tech Trends 2018: Consumer Behavior & Brand Implications” Contents Voice awareness and usage…

Using Customer Decision Journey to Develop CPG Omnichannel Strategies

Using Customer Decision Journey to Develop CPG Omnichannel Strategies

Contents How can decision journey mapping help? How to select the right consumer decision journey…