Senior Director Research Innovation EMEA
Henrike has 20+ years of experience as an Insights professional and has worked on the client side at Danone and Netflix, amongst others, as well as on the agency side. Her great passion has always been the development of new products & services and in her role at SKIM she fully focuses on supporting the successful innovation launches.
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
Learn how food start-up, El Origen, optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.