Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
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The impact of AI on travel
Discover how AI impacts travel and master five decision-behavior insights for brand success.
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The impact of AI on healthcare and fitness
Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.
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The impact of AI on eCommerce
Discover how AI impacts eCommerce and master six decision-behavior insights for brand success.
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Impact of digital healthcare on the patient experience
Read a quick overview on research exploring patients' views on telehealth during COVID-19 and implications for future pharma digital strategies.
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5 ways mobile takes market research on the move
The world has gone mobile – market research must keep up. At SKIM, through smart…
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5 insights into family decision making
Who calls the shots in your family? Shared decision making and the dynamics at play can…
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5 things to think of when changing your price
There’s much to consider when you want to change your product’s pricing. To avoid unintended…
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The Rooster New Year: is your brand ready?
With the Rooster New Year coming our way, brands in Asia are preparing for festive…
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Does your ice cream marketing message scream success?
Exactly what consumers are looking for from your ice cream brand? We linked up with…
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The risks and rewards of comparative claims
More than ever before, brands rely on strong claims to convince consumers of their superiority.…
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In-the-moment mobile research
When it comes to understanding what drives the decisions of physicians when they prescribe pharmaceuticals,…
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What do patients really want from a support program?
Consumerism and patient empowerment are driving change in patient support programs. When you know what…
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Shifting the focus to patient-centric offerings
In this infographic, we show you how to reinvent patient support programs by identifying which services…
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Merging quant and qual approaches
In order to implement a strategic marketing plan, it is critical to understand what drives…
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5 trends in the evolution of qualitative approaches
Qualitative approaches are ever evolving and developing for today’s market research world. Find out five of…
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5 myths about brand & product communications
Don’t believe the hype! When optimizing your brand and communications strategy, there are five myths…
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5 trends shaping customer insights in 2020
Join us on a journey into the future, where even 5 years from now, many…
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5 reasons to invest in social media research
‘Why use social media research? And, what can social media tell me that is different…