Qualitative approaches are ever evolving and developing for today’s market research world. Find out five of the latest trends in our infographic below; such as, ‘in-the-moment insights’, faster qual, and wearable technology.

2014 marks the 35th anniversary of SKIM. To celebrate, we are offering you 35 marketing research insights.

Infographic-Qualitative-webcompleteThis infographic is part of our 35th anniversary celebration. Find out more at skimgroup.com/35years.