Qualitative approaches are ever evolving and developing for today’s market research world. Find out five of the latest trends in our infographic below; such as, ‘in-the-moment insights’, faster qual, and wearable technology.

2014 marks the 35th anniversary of SKIM. To celebrate, we are offering you 35 marketing research insights. This infographic contains the sixth set of 5 insights. 1 more infographic to come; so, stay tuned!

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Infographic-Qualitative-webcompleteThis infographic is part of our 35th anniversary celebration. Find out more at skimgroup.com/35years.