Don’t believe the hype! When optimizing your brand and communications strategy, there are five myths you should avoid. Find out what they are in this month’s infographic, below.

2014 marks the 35th anniversary of SKIM. To celebrate, we are offering you 35 marketing research insights. This infographic contains the third set of 5 insights. 4 more infographics to come; so, stay tuned!

Join the conversation! Click to Tweet: #SKIM35years

This infographic is part of our 35th anniversary celebration. Find out more at skimgroup.com/35years.