‘Why use social media research? And, what can social media tell me that is different from other research?’ Get these answers and more, in one handy infographic.

2014 marks the 35th anniversary of SKIM. To celebrate, we are offering you 35 marketing research insights. This infographic contains the first set of 5 insights. There’s more to come in the coming months, stay tuned!

Join the conversation! Click to Tweet: #SKIM35years

SKIM-5-reasons-to-invest-in-SMRThis infographic is part of our 35th anniversary celebration. Find out more at skimgroup.com/35years.