Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Blog
Trainings & webinars
Webinar: Choiceful consumers as inflation stabilizes
Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.
Trainings & webinars
Webinar: Insights from China to elevate your 2025 pricing & promotion
Gain insights into what drives consumer decisions and how brands can strategically connect to boost engagement and accelerate growth.
Client success story
Driving success for Japan’s top skincare brand, TAKAMI
SKIM helps skincare brand TAKAMI optimize its subscription model through stakeholder interviews, collaborative innovation, and conjoint analysis.
Trainings & webinars
Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
Blog
Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Client success story
Danone's insights rewind powers strategic decision-making
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
Cheat sheet
Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.
Client success story
Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
In-depth content
Make every glance count
In today's hyper-competitive market, your product doesn’t just need to be seen – it needs to captivate.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Blog
The subscription lifestyle opportunity: Create direct relationships with customers
Have you ever opened your door and wondered: “What is in the package that just…
Blog
Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
Blog
A new research approach for more realistic consumer health decision journeys
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
Trainings & webinars
Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.