Choiceful consumers as inflation stabilizes
Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.
Trainings & webinars
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
Forecasting demand for Guide Dogs UK 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
Cheat sheet
Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.
Client success story
Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
In-depth content
Make every glance count
In today's hyper-competitive market, your product doesn’t just need to be seen – it needs to captivate.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Blog
The subscription lifestyle opportunity: Create direct relationships with customers
Have you ever opened your door and wondered: “What is in the package that just…
Blog
Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
Blog
A new research approach for more realistic consumer health decision journeys
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
Video
Video “3 Tips to improve product sustainability communications”
In this 3-minute video, SKIM's Sustainability Director, shares practical communications guidelines based on insights from a recent SKIM global meta-analysis of sustainability claims
Video
Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
Trainings & webinars
Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
In-depth content
Data-driven decision making 2.0
How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Blog
The disrupted patient & physician journey: What pharma needs to know
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.