Webinar: Choiceful consumers as inflation stabilizes
Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.
Trainings & webinars
Trainings & webinars
Webinar: Insights from China to elevate your 2025 pricing & promotion
Gain insights into what drives consumer decisions and how brands can strategically connect to boost engagement and accelerate growth.
Blog
The grey market threat: How brands can safeguard customer loyalty
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.
Client success story
How early innovation strategy boosts product success
Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.
Trainings & webinars
Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
Blog
Make your brand irresistible: Drive brand value
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Client success story
Danone's insights rewind powers strategic decision-making
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Blog
How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Blog
Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Cheat sheet
Secrets to optimizing promotion strategies in 2024
Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
El Origen’s innovative snack journey
Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.
Paper & guide
Omnichannel strategy by mapping today's CPG customer journey
Download our whitepaper and learn how to optimize and improve your insights to drive a successful omnichannel strategy.
Blog
Debunking the say-do gap myth in sustainability
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Blog
Five ways sustainability creates value for consumers and brands
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
Cheat sheet
Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”
Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.