SKIM at ShinyConf 2025
Join us virtually at ShinyConf 2025 to learn how to take your dashboard design to the next level for greater clarity and impact.
In any given organization, who claims ownership of pricing is often a topic of debate. Whether you work in consumer goods, healthcare, telecom, finance or technology, price strategy is not always top-of-mind, nor is it owned by a single department within a company.
Published at the Singapore Marketer (Oct-Dec 2017), we discussed why marketing should own pricing.
“We’re all familiar with the four P’s of marketing: Product, Place, Promotion, and Price. For many of us, it seems natural for marketing own or at least be involved in the first three, but pricing is usually left to other functions.
“Pricing strategy is part of brand communication and it has to be in sync with the rest of the message.”
For a pricing strategy to make sense, it must work for consumers or they will stop buying the product. When this happens, it doesn’t matter if a theoretical profit model is being satisfied – focusing on consumers should always drive decision making, regardless of which P we’re talking about.
There are 3 big reasons why marketing should get involved and take ownership on that last P of marketing…”
Be the first to receive the latest market research insights, tips from industry peers and exclusive content to help you influence decision behavior.
Join us virtually at ShinyConf 2025 to learn how to take your dashboard design to the next level for greater clarity and impact.
Discover SKIM's framework to turn information into a competitive advantage.
Join us with Arla Foods to discover how we have successfully driven revenue growth through a long-term partnership.
Discover how the latest advancements in conjoint methodologies are shaping the future of insights at the 2025 Sawtooth Research Conference.