How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
You probably know a lot about your customers, but how much do you know about what your customers really think of you? We’re proud to share our recent contribution to GCI magazine. In the resulting article, SKIM Communications & Social Media Research Expert, Sourabh Sharma shares how social media insights, while less controlled than traditional research, can offer the most passionate, unfettered insight into customer perceptions and experiences.
In April 2013, SKIM conducted a meta-analysis of social media data from within the skin care category. The results illustrate how social media research reveals true customer sentiment and passion regarding a brand, including:
Learn how to utilize the powerful lens of social media: read the full article on the GCI website.
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